How to Get More Wedding Photography Bookings

Hey wedding photographers! You’re incredible at capturing magical moments, but let’s be honest—getting more bookings and keeping that diary full is just as important! With so many wedding photographers out there, standing out and making it super easy for couples to book you is the name of the game. Don’t worry—we’ve got your back. Let’s dive into some fun, practical tips to help you fill your calendar this year…

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1. SEO SEO SEO

Let’s get you in front of the right people! Search Engine Optimization (SEO) is your secret weapon for making sure couples find you when they’re searching online. Here’s how to make it work for you:

• Optimise Your Website: Sprinkle in keywords like “wedding photographer in [your city]” or “romantic wedding photography” across your site—think page titles, image captions, and even blog posts. Think about what couples are typing into google, and then make sure to add that into your site.
• Start Blogging: Share wedding stories, behind-the-scenes magic, or even planning advice. High-quality, consistent content is a magnet for search engines.
• Go Local: Claim your Google My Business profile and highlight your location on your website—it’s an easy win to attract local brides and grooms.
• Link out to other industry pros: Google awards your efforts if they think you are trustworthy and have domain authority. One extra way to do this is to link out to your relevant connections in the same industry. Think about the suppliers you have worked with at weddings, link out to them through images (with their permission of course) or content and see if they will do the same!

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2. Get Smart with Keyword Research

Want to know exactly what couples are searching for? Tools like Google Keyword Planner and Ubersuggest can help you find gold.

• Target popular phrases like “best wedding photographer near me” or “how much does wedding photography cost?”
• Create content that answers their questions or solves their problems, and watch your traffic grow.

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3. Get busy on Social Media

If you’re not on Instagram, Pinterest, or Facebook, you’re missing out. These platforms are made for showing off your incredible work. Here’s how to stand out:

• Be Consistent: Post regularly. Share jaw-dropping photos, sweet client testimonials, and a little behind-the-scenes action.
• Use Hashtags Like a Pro: Get discovered by using hashtags like #weddingphotographer, #bridetobe, or #weddingideas. Think about the types of hashtags your target customer is using, then add that. 
• Engage, Engage, Engage: Don’t just post—reply to comments, answer DMs, and interact with other wedding vendors.
• Team Up: Collaborate with florists, planners, or venues to cross-promote each other. Teamwork makes the dream work!

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4. Let Happy Clients Do the Talking

Word of mouth is everything. Make it easy for your happy couples to sing your praises.

• Ask for Reviews: Don’t be shy—most couples are happy to leave a glowing review. Share those kind words everywhere: your website, socials, even your email signature.
• Encourage Tagging: When clients share their wedding photos, ask them to tag you. It’s free exposure to all their friends and family.
• Set Up Referrals: Offer a discount or bonus for couples who send new clients your way—it’s a win-win!
• Automate your reviews: Stop letting months go by without getting a review from the weddings you poured your heart into.

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5. Make Booking Easy with Transparent Pricing

Here’s a game-changer: Our recent survey found that 94% of brides are way more likely to book a photographer who shows their availability in real-time and lists their pricing upfront. Couples crave clarity, so don’t make them work to find out the details.

That’s where Go Book It comes in. Our all-in-one booking platform for event suppliers helps you:

• Show your real-time availability so clients can instantly see if you’re free.
• Display your packages and pricing to take the guesswork out of their decision.
• Accept bookings and payments online—goodbye, awkward back-and-forth emails.
• Automate your reviews with our automated workflows

Want to see how it works? We’ve got a free trial just for you. Check it out here!

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